From Hello Kitty to Pikachu, the country changed what the world considers adorable. But do these characters represent joy — ...

Neon signs are a trend that has come and gone. So, where does it stand today? Are neon signs still chic, or will they make ...

There’s something special about Studio Ghibli’s hand-drawn style that struck a viral chord with ChatGPT users.

Take a look around your kitchen pantry, and what do you see? Boxes of pasta stacked high, maybe, alongside tins of sardines or a jar of olives. Maybe you have some fresh fruit lurking, olive oil or a ...

Matching Puzzle+”, featuring beloved San-X characters like Rilakkuma and Sumikko Gurashi in a tap-to-match puzzle game designed with charming kawaii aesthetics. These five new titles join Apple ...

But there's something deeper at play that most people have missed. Beyond the cute aesthetics and online trends lies a much older, richer story that's been quietly shaping an entire country's ...

said Kawajiri, who declined to give her age, but whose short stature, blunt bangs, hot pink Miu Miu hair clips and bunny slippers epitomize the kawaii aesthetic, which emphasizes bright colors and ...