The Thames Valley District School Boards spent more than $52,000 for bus and billboard advertising featuring its new logo last year — a rebrand that was pitched as costing close to nothing.

the agency commissioned the logo variations for both internal and external use as part of its branding. The only instruction in the brief was that the design had to read 'W+K London’ in some way ...

which sees nine eclectic creatives re-imagine the W+K London logo, in mediums ranging from letterpress to cake. Overseen by the agency’s design studio, NOT Wieden+Kennedy, the new logos will be used ...