The Proximity Principle gives credence to using local SEO to gain clients. I’ve observed a pattern across successful law firm marketing: Practices dominating local search results consistently ...

SearchGPT is a conversational AI that allows users to speak naturally to it and refine their request through follow-up ...

The question now is how other firms can adapt without compromising their principles—and whether there is space to carve out a ...

Sami Puri, product marketing manager of LRN Corp., which won the Legalweek Leaders in Tech Law Award for Regulatory, ...

Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: ...

Social media remains one of the most powerful digital marketing channels for law firms to connect with potential clients, ...

Davidson Kempner Capital Management was identified as the funder behind patent cases against Amazon’s Audible Inc. last month ...

Oliver Eardley, principal marketing consultant at Add People, explores how law firms can improve the performance of their websites – and the essential elements that are often missing.

Earlier this year, law firms said they expected healthcare consolidation to accelerate in the months ahead, driven by Trump administration policies and last year's heightened appetite for deals ...