Email marketing can be a powerful means of bringing in new and repeat business for law firms. When executed properly, email marketing is a ...

Generative AI is transforming how law firms approach content creation, especially on social media. But success lies in using the technology strategically, not blindly. A powerful tool when combined ...

The Proximity Principle gives credence to using local SEO to gain clients. I’ve observed a pattern across successful law firm marketing: Practices dominating local search results consistently ...

SearchGPT is a conversational AI that allows users to speak naturally to it and refine their request through follow-up ...

Oliver Eardley, principal marketing consultant at Add People, explores how law firms can improve the performance of their websites – and the essential elements that are often missing.

Like any other business, law firms need to combine multiple strategies to show potential clients how they stand out from ...

In its latest suit, Tauler Smith takes aim at the TikTok software that motorcycle-maker Kawasaki uses to identify locations ...

Through either hyperbole or debasing the meaning of the term, the president's actions has put a spotlight on gratis legal ...

Law firms are able to access both their website’s audit score and associated issues, as well as view any of the other 5,700 ...