LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

LeBron James is branching out into the doll industry by doing something no other pro athlete has ever done before in that ...

LeBron James has reached heights that very few people have reached in their lives, as one of the best and most widely ...

Los Angeles Lakers star LeBron James will soon be seen on toy shelves around the country -- in doll form. On Wednesday, ...

Nike announced a move to jumpstart sneakerheads around the globe. The outfitter is doubling down on their two biggest ...