"These shoes are well-made, high-quality, comfortable, and have all the colors needed to pull off any outfit." ...

If this is the version of James that the Lakers are going to get throughout the postseason, they may have a tough time ...

Former USC Trojans and current Los Angeles Lakers guard Bronny James suited up for his first NBA Playoff game on Wednesday night vs. the Minnesota Timberwolves.

Nike and Hasbro have come together with LeBron James for a new pair of shoes to celebrate the 90th Anniversary of Monopoly ...

And now, they can be yours for $44 less than the original price. Nike is selling LeBron NXXT Genisus Basketball Shoes for as low as $106. The original retail price was $150, so buyers are saving $44 ...

Natalie White saw a problem in the basketball world and created her own shoe to fix it. Her brand, Moolah Kicks, is in 631 ...

The Nike LeBron 21 'Prime 96' colorway is releasing soon. Via Nike A second Deion Sanders-inspired colorway of LeBron James' signature shoe will soon hit retailers, joining the upcoming "Prime 93 ...

Basketball icon LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel on Wednesday announced that the influential Lakers star would be the first professional male athlete to ...

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set. Priced at $75, the collectible doll has already seen pre-sale ...

Hall-of-fame bound Los Angeles Lakers' great LeBron James is now immortalized in doll form, becoming the first male athlete to have a signature Ken Doll in his likeness. You'll have to wait a few ...

The movie’s underlying message was that anyone is a Barbie—or a Ken. And LeBron James solidified that sentiment this week. Mattel, the maker of Barbie, announced Wednesday it was debuting a ...