Google's use of AI to combat harmful ads has resulted in the suspension 39.2 million fraudulent accounts.

Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across Google platforms.

CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.

While stressing that it was not asleep at the switch in past years, Google reports that it deployed more than 50 enhanced LLMs to help enforce its ad policy in 2024. Some 97 percent of Google's ...

Leading the list of policy violations were ads related to financial services, followed by trademark infringements, abuse of ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

Researchers have been studying ways to leverage AI and machine learning algorithms in order to make sense of animal sounds ...