PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Laura Mercier's iconic tinted moisturiser will always be a favourite amongst makeup artists. But is it worth it for us ...

The actress and Outset founder chats with Bazaar about all her favorite products ...

Ticking all those boxes, Merit’s approach is one of minimalist, faff-free beauty, with a streamlined range of products – ...

The "clean girl" aesthetic seems innocent enough, but this exclusionary beauty standard can be incredibly isolating and ...

This bride said “I don’t” to caked-on wedding cosmetics. A Tennessee woman’s decision to go makeup-free on her wedding day sent the internet into a tailspin. Earlier this week, Nashville-based ...

It’s well documented that there are a few things TikTok (more specifically, Gen Z) just can’t get behind, from side parts to ...

Jurine Erwee has been obsessed with makeup effects since she was a teen. “We used to make these silly YouTube movies,” she ...

A writer attempts the TikTok-viral "no mascara" makeup look, skipping the dark lashes in favor of a lighter, more minimalist ...

The founder of Sculpted By Aimee is this week’s guest on Ryan Tubridy’s The Bookshelf podcast, which is out today ...

The news that Jasmine King was headed to the college coaching ranks "wasn't shocking" for Steven Clay. But it's come with ...

Before I share more, I want to tell you why I’m telling this story.