Lowe's CEO Marvin Ellison, a veteran of the retailer’s main rival Home Depot, is focusing in on their DIY customers with a new slogan "Do it right for less." This slogan is quite reminiscent of ...

To celebrate its new approach, Lowe's is breaking new advertising from its agency BBDO, with the slogan "Never Stop Improving", replacing the old slogan "Let's Build Something Together".

That's the tagline of Lowe's (LOW) new branding strategy and TV ad campaign, which kicked off Monday. But "Never Stop Improving" is more than just a tag line for the $48.8 billion home improvement ...

That's the tagline of Lowe's (LOW) new branding strategy and TV ad campaign, which kicked off Monday. But "Never Stop Improving" is more than just a tag line for the $48.8 billion home improvement ...