It’s time for the advertising industry to embrace new technologies and innovation—not regulation and degrowth—to solve its ...

As brands strategize for the year ahead, non-endemic retail media is poised to reshape advertising approaches in 2025.

Simple yet effective, this ad is another prime example of subverting expectations. While typically sports branding ads sell ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.

Fast food chain Popeyes is known for its legendary Louisiana-style chicken that's hard to resist. Playing on the ...

Commentary: The state needs to hold food companies accountable for manipulating youth, because federal rules and industry ...

Marketing reports should provide clarity. They should tell you what’s working, what’s not and where to invest your budget next. But for many in-house Marketing reports should provide clarity. They ...

Programmatic advertising is an automated way of purchasing online ad impressions that uses algorithms and user data to accurately hit the target audience. In the conditions of fierce competition and ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Budweiser. Hellman’s mayo. Doritos. Polaris Rehabilitation and Care Center. Someone watching the 2025 Super Bowl in the state ...

Baidu's AI struggles amid fierce competition and weak core business make BIDU overvalued. Core advertising business is hindered by poor user experience. See more.