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By Dorie Clark Since the mid-2000s, we’ve been hearing that content marketing – drawing customers to you through the creation of blogs, podcasts, videos, and more – is the secret to cutting ...
Why Customer Care Is Your Biggest Marketing Draw. ByAJ Agrawal, Former Contributor. Forbes contributors publish independent expert analyses and insights. Mar 04, 2016, ...
Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done. In marketing, efficiency may involve increasing conversion ...
Marketing used to be so simple. You bought some media space and put together an ad. People saw it and some of them became customers. Or you produced a direct mail pack, sent it out and waited for the ...
When we’re hired to help develop and implement a neighborhood marketing program, the first step is a business-card drawing. This simple tactic provides several key pieces of information that ...