Brilliant marketing strategies often look flawless in PowerPoint, but execution is where they falter. From resource ...

Marketing is evolving faster than ever, and automation is at the heart of this transformation. As businesses strive to stay ...

The key to success lies in strategic execution, continuous optimization and an unwavering commitment to reaching the right ...

Whether your marketing budget is £5,000 or £500,000, you would not invest that amount of money anywhere else without considering what success looks like and planning carefully for that outcome, writes ...

Zach Kitschke is Canva’s global CMO, and as employee No. 5, he has played a pivotal role in building the Canva brand over the ...

How to scale a practical strategy for managing reviews and brand presence that can apply to 10s of sites or hundreds of ...

The days of simply selling phone plans and devices are long gone. Today’s telecom brands need to focus on customer ...

Retailers looking to secure a greater wallet share in today’s competitive environment must adapt strategies to consumers’ ...

The days of siloed marketing channels are long gone. In 2025, successful digital marketing strategies leverage the power of ...

The year is 2025. You wake up, check your email, and AI has already drafted responses. Your ad campaigns? Optimised while you ...

Marketing plans are essential documents for virtually any business; it is hard to do great marketing without a clear plan. Unfortunately, many marketing plans simply don't work very well; they add ...

The CEO of Data Science Nigeria, Dr Bayo Adekanmbi, delivered an insightful keynote on Building a Sustainable Data and Technology Strategy for Marketing Communications, highlighting AI’s role in ...