A successful brand goes beyond universal recognition. When people encounter the University, we want them to know who we are and what we stand for. To ensure we are presenting the University in a ...

More than a logo or tagline, our brand platform establishes the brand and is the foundation from which all marketing decisions are made. If a message falls outside our brand promises—real people, ...

We hear about small business marketing and branding all of the time. "This company has a strong brand, that company has a ...

Logos that are not consistent with MSU branding guidelines should not be used. For additional information about using the MSU logo or other registered marks, review the style guide above. Logos ...

The influencer-marketing firm Captiv8 wants to help student-athletes harness their star power and enter the creator economy. For the first time in college sports history, student-athletes ...