However, brand identity does not stop at flashy logos and striking colours ... and product cycles. For example, Marlboro survived the smoking backlash by successfully repositioning its “Cowboy” ...

In the 2000s, the DVD industry was concerned about piracy, in particular the threat to their business model presented by counterfeit DVDs and downloadable movies. Their response was a campaign ...

The entertainment industry made a concerted effort to combat the piracy that became a hot topic of conversation toward the start of the 2000s, and the ...

The ad first appeared in cinemas in 2004 as a joint production of the UK's Federation Against Copyright Theft (FACT) and the Motion Picture Association of ...

(CNN) — The logos of Big Tech companies and key associations were featured prominently Monday at the White House Easter Egg Roll, offering an unprecedented scene and use of the grounds to ...

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