A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

Taglines can be unrelated to the plot of the picture, or plot-specific. Either way, they should be compelling, concise, and ...

Despite disruption in the tech space, with mobile-first design and social media becoming increasingly important for brands, ...

When it comes to marketing, the ad slogan “Help! I’ve fallen and I can’t get up” is the most memorable in the U.S., according ...

As a tribute, here — in no particular order — are some of the most memorable TV jingles that have endured over the years: ...

From the global penguin menace to the Grannies World Cup... your weekly roundup of offbeat stories from around the world.

When Nike unveiled its now-famous slogan “Just do it” in 1988, it helped propel the US-based sportswear company to worldwide ...