Mission statements serve several purposes including ... Companies may struggle with "wordsmithing" or simply rearranging words instead of trying to generate value. Some people on the outside ...

A New York credit union is on a mission: women’s financial empowerment. More than half its customers are men. Here’s the strategy. He’s Spent Over 40 Years at Patagonia. Here Are His Tips ...

Meanwhile, the word ‘vital’ refers to its focus on public sector projects that will benefit the entire country. Combined, Kier’s mission statement tells us that the company wins large-scale tenders as ...

Mission statements are based in the present and convey ... Employees can identify common themes, describe the organization’s future in words or use visual branding tools as a basis for the ...

From one-line mantras to forward-thinking philosophies, these eyecare businesses show how to craft mission statements that resonate with patients and inspire staff.