In the early days of desktop computers, the idea that the digital landscape would one day become a predominantly mobile-driven industry was not really envisaged. Well, maybe it was by the ...

For the past few years, there has been strong growth in mobile marketing and this trend will continue. As marketers engage customers on their mobile devices, it is important that they focus on the ...

So when it comes to mobile marketing it’s good to get it right and stay ahead of the crowd. The UK PM Society’s ‘digital showcase meeting’ looked at the health apps that have done just ...

As the readers of this column will certainly agree, mobile marketing is no fad. Rather, I believe that mobile marketing will – and must – become a central part of every successful marketing ...

Imagine what further localization efforts can do. In Japan, McDonald's runs mobile marketing campaigns that are customized for the customer, with ads and coupon offers geared toward previous purchases ...

Over the past few years mobile marketing has opened up new opportunities for firms to communicate and engage with their target audience in a more effective way. However, the potential of this tool has ...

In an age where financial independence and passive income streams are coveted more than ever, the allure of quick and easy ...

Therefore, marketing analytics indicates how correct the chosen strategy and the audience for the acquisition is. There are a variety of solutions for data analytics in mobile marketing. We at ...

In 2021, the Gartner Magic Quadrant for mobile marketing platforms provided a detailed look at the landscape of mobile ...

Text messaging is one such proven approach and it’s a highly effective engagement strategy for mobile marketers. Text message marketing software is now used widely as a strategic component by ...

"I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive ...

We recently published a list of 10 AI Stocks Dominating the News This Week. In this article, we are going to take a look at where AppLovin Corporation (NASDAQ:APP) stands against other AI stocks ...