Awards won and money made we also taken into account. We also looked to the experts in the field — advertisers themselves.

"These slogans aren't just marketing tools ... had overtaken Manchester City to reclaim top spot in its Football Money League. Real doubled their matchday revenues to €248m (£209m) last ...

A catch phrase or small group of words that are combined in a special way to identify a product or company Using corporate slogans to spur growth is common among America's giant companies.