I n the mid-1980s, soft drink behemoth Coca-Cola announced it was switching things up and introducing the public to a new and ...

Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.

The soft drink, originally marketed toward women, has become synonymous with hard-charging men from Elon Musk to the ...

There are also significant impacts on electricity and water. AI energy demand across the globe will be greater than the ...

Meet Simply Pop, Coca-Cola’s newest product that takes a fresh, nutrient-forward approach that we haven’t seen from the company—until now. The product comes in five flavors (pineapple-mango, lime, ...

Coke is stepping into the prebiotic soda market with a new "fruit-forward line of beverages": Simply Pop. The new products, an extension of Coke's "Simply" line, do not have any added sugar and ...

Coca-Cola is rolling out Simply Pop, a prebiotic soda that it claims “supports gut health,” in response to the growing ...

Coca-Cola Europacific Partners (CCEP) has announced the arrival of Jack Daniel’s & Coca-Cola Cherry – the first-ever ...

ABARTA Coca-Cola’s subsidiary, ACCB Harrisburg RE, LLC will be investing over $100 million to construct the new 240,000 square foot facility. The goal is to expand ABARTA Coca-Cola’s ...

Robinson, 54, the smart, hard-driving and affable ex-publisher of the New York Herald Tribune and chairman of Robinson-Hannagan Associates, which handles Coke’s public relations. Bill Robinson ...