Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.

I n the mid-1980s, soft drink behemoth Coca-Cola announced it was switching things up and introducing the public to a new and ...

Coca-Cola Europacific Partners (CCEP) has announced the arrival of Jack Daniel’s & Coca-Cola Cherry – the first-ever ...

Sonos abruptly canceled its plans for a video streaming device. The Trade Desk's Ventura operating system was counting on ...

Publicis — which last year overtook WPP as the largest agency in the world based on revenues — has won Coke’s media business ...

India's steel secretary on Wednesday said the country has "more than adequate availability" of a key steelmaking ingredient, ...

WPP is hoping to fend off Publicis to retain the brief as the pitch nears a conclusion. Win or lose, the spotlight will be on ...

A federal grand jury indicted six Colombian nationals for operating a narco-submarine fleet to bring 5,000 kilograms of ...

PepsiCo Inc. is in advanced talks to buy healthier soda brand Poppi, according to people with knowledge of the matter.

COCA-COLA has just launched a brand new alcoholic drink that’s already hit supermarket shelves. Pre-mixed 330ml cans of Jack Daniel’s & Coca-Cola Cherry are now available in Tesco.

Ladhani Group to invest $1 billion in expanding beverage business, aiming to become a top global Coca-Cola bottler.

Coca-Cola has implemented a packaging change to its 20-ounce bottles across its trademark products, including Coca-Cola, Diet ...