said the lesson learned from the New Coke debacle was to listen more closely to consumers. “When all of a sudden this big company says you can’t have this product anymore that you had for 99 ...

After the debacle, New Coke needed to disappear like the now-discontinued TaB soda, and so the decision was revealed to the nation as breaking news. News anchor Peter Jennings told television ...

It uncapped the “Cola Wars” of the mid-1980s, which included everything from Michael Jackson’s fiery mishap to the New Coke debacle, as the ultimate underdog tale of history’s most iconic ...