Sotheby’s estimated Bryant’s game-worn pair of Nike Kobe 8 Elite “Lakers Home” sneakers would sell for between $600,000 and ...

USC Trojans women’s basketball guard JuJu Watkins had a quick rise to stardom as a freshman. Watkins has signed numerous NIL ...

The USC Trojans women’s basketball team lost to the Iowa Hawkeyes on Feb. 2, and the Women of Troy are now 19-2, 9-1 in Big ...

Currently, 40 states allow high school athletes to accept some form of compensation. William Carter, a top NIL consultant who ...

The NBA just got a seismic shakeup, as the Los Angeles Lakers, Dallas Mavericks, and Utah Jazz completed a massive three-team ...

If you're a Lakers fan, you'll want to act fast—Luka Doncic's Lakers jersey is already one of the hottest-selling items in ...

The NBA season is really heating up, and trade deadline drama is at its peak. The post Nike Rejected LeBron James’ Idea for ...