With a new Nike CEO, the move is part of the sports gear titan's evolving strategy and yet another chapter in the expansion of Kim Kardashian's business empire.

Often playing (with varying degrees of success) for laughs, brands often take pot-shots at their rivals, and the rise of ...

"Frankly, Nike could have absolutely run the Adidas spot and put Nike at the end of it, and it would have been pretty ...

Nike’s new chief executive officer Elliott Hill is making the rounds with top industry analysts to update them on the state ...

French and Norwegian face each other for the first time after the former's signing with Madrid and the latter's renewal with ...

Travis Kelce is super protective of his girlfriend Taylor Swift, so seeing her get booed at his big football game this past ...

Since his first signature edition Mercurial in 2010, Cristiano Ronaldo has enjoyed a series unlike any other footballer in ...

It just goes to show that even if your dad is a superstar like David Beckham, kids will always be embarrassed by their parents. In case you missed it, the adorable father-daughter duo was out and ...

Adidas' "super comfy" Running Ultraboost 5 trainers, which are "good for running and daily use", are now available at half-price on ASOS. The stylish pink trainers have been slashed from £160 to ...

Rivalry has grown increasingly intense since London club poached Mikel Arteta and it will be reignited at the Emirates on Sunday It was at the Kassam Stadium, the home of Oxford United, of all ...

"This is why you go to a school like Duke," said Duke guard Sion James, a graduate transfer making his debut in what he called "the coolest rivalry in sports." "Big rivalry, big games every weekend.

Nike has never made a shoe quite like the Pegasus Premium. That’s more or less the point. The highly anticipated shoe, announced all the way back in April of 2024 and now available for purchase, might ...