As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a "mug hug." Niccol coined the phrase on the coffee giant's earnings call this week, which ...
Brian Niccol can't get enough of Starbucks' ceramic mugs. Since the CEO moved from Chipotle for the top job in September, he's focused on making Starbucks a more inviting place for customers to ...