Creative leadership and strategic risk-taking are essential ingredients for building transformative brands in today’s ...

BBDO New York returned to “Beverly Hills, 90210” and brought back landlines and teen magazines to deliver “truth bombs” to ...

By Malak Shalaby Before we had targeted ads popping up after every click, there were the legendary commercials that genuinely stuck in people’s minds. These weren’t just ads — they were mini-movies, ...

Chances are the elders in your life are always throwing around iconic old phrases. This list includes grandma's favorite ...

But, ever the instigator, the 35-year-old forward started the conversation with, “Should somebody get fired?” “I mean, that’s just so original. So original and unoriginal,” Davis said.

L’Oréal-owned Maybelline joins a growing list of marketers that are dipping into the nostalgia well, dusting off old marketing assets and reinventing them with an eye toward young consumers. “Maybe It ...

However, Gail's has come under fire for the move as it has made the day old product £1 more expensive than the original. The original pain au chocolat would set you back £2.95, but the same day ...

Neotech Products is thrilled to announce the launch of its new company tagline: People • Passion • Products. This new motto serves as an extension to the previous rather than a replacement.

If you count Reagan’s original use of the slogan in 1980, this year’s campaign is the third iteration, so it’s “Make America Great Again. Again. But MAGAAA may be a little much (and doesn ...

Learn how to craft a slogan that communicates your unique value proposition, personality, and promise to your audience. Skip to main content LinkedIn Articles ...

Actual Slogan: “Just do it.” Honest Slogan: “Our kids making products for yours.” True to the task, this slogan is harsh but accurate, as Nike has long faced criticism for labor conditions in its ...

The new phrase is an update to ATA’s 10-year-old slogan, “Trucking Moves America Forward,” which has been touted as helping improve how the public views the industry. Why the change?