Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros ... Discovery did not respond for comment. The jump to black-and-white branding is not Max’s first aesthetic intervention. When ...

The new logo looks more like the classic black-and-white logo used by HBO for decades. The logo reportedly updated on the streaming service on Sunday morning. Millions will be watching "The White ...

It's not HBO, it's Max - but the new logo for Warner Bros ... Discovery was not immediately available for comment. The jump to black-and-white branding is not Max's first aesthetic intervention.

The other detail we love is the black and white team logos on all 30 team hats. You might not notice it on the Yankees hat, but for teams with more colorful logos, like the Diamondbacks or ...

which looks remarkably like the current logo except that the bright blue has been swapped for a black-and-white scheme. The change is intended to bring Max visually closer to HBO’s premium ...

The Tomahawk Cross is similarly iconic in its secondary role. Both logos are laid atop a red, black and white color scheme, and yet, it is precisely their lack of red, black and white that allows ...