In January, Patron Tequila co-founder John Paul DeJoria made headlines when he joined forces with an A-team of his former colleagues to launch Round 2 Spirits . At the time, it was widely ...

What does one do after founding one of the most successful tequila brands, virtually creating the premium tequila category in America, and then selling it to Bacardi for more than $5 billion?

Rumours have swirled on the passing of Patron’s coffee-infused tequila, but could Belvedere’s coffee-flavoured vodka fill the void? The Standard's journalism is supported by our readers.

Patrón Cocktail Lab is the world's first data-driven cocktail recommendation engine that combines consumer insights and technology across mobile, desktop and voice-enabled platforms to serve up the ...

Patrón Spirits Company’s artisanal Roca Patrón line, launched this summer, has far exceeded initial projections and is re-energizing the upscale Tequila brand for the company, which has further ...

NEW YORK ? Patrón Spirits Co. is considering using a mobile application to extend the reach of its Patrón Social Club, but has not found the correct technology partner to actually do it, per a brand ...