It’s been 50 years since the iconic campaign debuted, and to celebrate, Pepsi is reviving the challenge by launching ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

During this year's Super Bowl, the age-old Pepsi versus Coke rivalry will be reignited when we see the return of this iconic ...

Pepsi and Coke faced off in the Pepsi Challenge, and Super Bowl LIX weekend marks its return. Here's what to know about the ...

The anger of Latinos towards Coca Cola has gone viral on social networks in recent days, where they even call not to buy that ...

In some years, the Super Bowl commercials are as memorable as the game itself. Here are the 10 best Super Bowl commercials of all time.

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

When Dimebag first tracked the outro to the Pantera classic, it was out of tune. It was only when it was due to be handed ...

Fans are raving about Dr. Pepper's new flavor, a refreshing, delicious concoction made of Dr Pepper mixed with blackberry ...

The Beer Snake—that magnificent slinky plastic stretch of hundreds of emptied beer cups stacked up by golf fans at the 16th ...

For more than a century, Coca-Cola and Pepsi have waged an iconic and fiercely competitive battle for dominance in the global beverage industry. Known as the “Cola Wars,” this rivalry has influenced ...

Buying soda in bulk is cheap at the big-box retailer, but is it actually worth it? We asked a money expert to explain.