Undeniably Pepsi The logo and visual identity thoughtfully borrow equity from its past and incorporate modern elements to create a look that is unapologetically current and undeniably Pepsi.

Last year, Pepsi revealed a new brand identity, including a brand new (or is that old?) logo. With the trend for resurrecting heritage branding gathering page, we're seeing lots of big brands take ...

Fifty years after Pepsi invited soda drinkers to determine which cola was the best through a taste test, the challenge that was the center of a huge ...