Katie Brooks, 21, from Chorley, UK, opens up about her extraordinary addiction to Pepsi Max, consuming up to 20 cans a day ...

Are Coke Zero and Pepsi Zero different? Coke and Pepsi keep their formulas top-secret, but the two zero-sugar drinks taste ...

Pepsi MAX® is back with a fresh take on its "Thirsty For More" platform, fronted by none other than David Beckham. This new ...

Soft drinks brand Pepsi Max ran a data partnership campaign with publisher Time Out to drive sales growth over summer in Australia, while increasing relevance and consideration to purchase. The soft ...

After years of heavy discounting and adapting big American TVCs, in 2012 Pepsi Max had lost relevance to the primary consumer (18 – 34s) 1 Those still buying cola were buying Coke (a brand with 4 ...

By offering better value on Pepsi Max and Diet Pepsi, we are shifting consumer preference and making it easier to switch from regular soft drinks to our no-sugar colas.” “This latest initiative is a ...

Pepsi MAX® is back with a fresh take on its “Thirsty For More” platform, fronted by none other than David Beckham. This new ...