Just 7 years after its founding, Olipop is valued at $1.85 billion. The prebiotic soda category, led by Olipop and Poppi, has ...

The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...

A marketing stunt involving $25,000 Poppi vending machines has backfired spectacularly for the prebiotic soda brand — and its competitor Olipop is reaping the unexpected benefits.

The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...

A US-based soda company called Poppi is currently getting dragged on TikTok for their out-of-touch influencer marketing campaign which revolved around vending machines. But why exactly is the company ...

California Pizza Kitchen is investing in vending machines, non-traditional units, a virtual brand partnership and expansion of consumer packaged goods to reach more diners.

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.

Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw ...

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...