According to observers, the deal indicates Reliance’s pan-India ambitions since until last year, Campa Cola was available only in select markets. Last week, when Pepsi took a swipe at Coca-Cola ...

On a recent trip to San Antonio, the head of PepsiCo’s U.S. beverage business was up before sunrise for a 5 a.m. meeting with the local sales team, followed by a roundtable discussion at 7 a.m. with ...

Fifty years after Pepsi invited soda drinkers to determine which cola was the best through a taste test, the matchup is back, ...

Among all these, Rasna’s “I love you Rasna” stood out as the most popular and beloved of them all. To recall, during the 90s, ...

Pepsi is mounting an aggressive campaign to revive its struggling soda business as flagship cola sales fall behind Dr Pepper ...

The cola universe in India is about to get its fizz back—this time with a hefty dose of nostalgia. Reliance Industries ...

Simple yet effective, this ad is another prime example of subverting expectations. While typically sports branding ads sell ...

In just over two years, Reliance Consumer has revived the 1980s cola brand and turned into a ₹1,000 crore business. But with ...

Last week, when Pepsi took a swipe at Coca-Cola’s half-time campaign with a cheeky frontpage ad while also bringing back its popular tagline ‘yeh dil maange more’, it took consumers back to ...

U.S. beverage business, has been working to claw back customers as U.S. market share for Pepsi’s classic ...

Inside Coke's covert campaign to downplay the risks of sugary soda. A new book shows how the company misled America.