This research attempts to peel back the layers of conscious experience to demonstrate how expectation seems to control our perception of reality and how easily we can be led into making decisions ...

Data-driven marketing firm Claritas has partnered with in-game advertising platform Anzu to offer attribution and measurement metrics for brands. The partnership aims to offer advertisers better ...

Perception is the process by which the nature and meaning of sensory stimuli are recognized and interpreted. Perception can be influenced by attention and can occur subliminally, without conscious ...

Marketing measurement is having a moment. Let me clarify: Accountability has always been important for marketers, but lately there's been renewed interest—and investment—in piecing together the ...

Finally, platforms must offer robust measurement and attribution - if a user first watches the Air India video ad on CTV and then opens up their phone to make a booking, is the platform able to ...

A Swiss authentication firm claims that some areas of the painting bear the Flemish master’s hand—though a leading Rubens scholar strongly disputes the attribution. The case underscores both ...

We’ve been talking a lot about iOS 19 over the last few days, as rumors suggest that the next version of the iPhone’s operating system will receive a new interface inspired by visionOS.

With two rounds of the NCAA tournament down, there are still plenty of NBA prospects advancing to the Sweet 16. A number of big names have also been sent home early. Scouts remain very curious ...

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