Here are three thought exercises to accelerate your personal brand development. Your next big leap starts now.

But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

Your LinkedIn profile needs these 5 posts now. Stop wasting time wondering what to write. Generate engagement, showcase ...

More and more founders of consumer brands have strong analytical backgrounds, often in finance. Very few founders of consumer brands have a background in market research. High IQ and analytical ...

Post Malone's seamless pivot from hip-hop to country music is a masterclass in brand reinvention. His success offers key lessons for entrepreneurs looking to expand, rebrand or break into new markets.

When you meet someone in person, that’s easy — you’ll ... and how you feel about each company based on their branding. For example, if you want your brand to convey honesty, when you come ...

The Tesla brand is in trouble, according to branding consultant Allen Adamson, who says the car company is facing headwinds ...

Stools shaped like corn on the cob, tomato-scented soaps and T-shirts featuring sardine tins are just some examples of how ...

This year’s Salone del Mobile furniture fair, which took place this week in Milan, fell much earlier in April than usual. But ...

How do you use your personal brand to build trust and credibility with your audience? We asked industry experts to share how ...

As numerous brands struggle to stay relevant after purging their lineups of every exciting offering in favor of crossovers, ...