In a noisy, competitive world full of outdated leadership norms, your brand is your power. More than a nice-to-have, it’s ...

We’ve got to get out our heads about personal branding and into our feelings to put people who matter to our leadership ...

Instead of creating a personal brand, think about creating a personal legend—essentially, an icon—with a legacy that can outlast the person. Think Steve Jobs, Oprah Winfrey, Princess Diana, Taylor ...

Your branding statement can then be easily translated into your elevator pitch, your cover letter, LinkedIn profile and other forms of marketing. Personal branding will help you feel more ...