With colorful cans and fun flavors like Strawberry Watermelon and Ice Pop, Prime Energy seems harmless enough. In fact, the caffeinated energy drink has quickly become a favorite among athletic ...

Senate Majority Leader Chuck Schumer (D-N.Y.) asked the U.S. Food and Drug Administration to investigate the influencer-backed Prime energy drink that has become popular among the influencers ...

NASCAR driver Kyle Larson, one of Prime's athletes, featured the 'limited edition bottle #5' in his latest social media update.

Such as what’s the difference between Prime Hydration and Prime Energy. Prime Hydration is a sport drink and claims to contain less sugar than Gatorade and have fewer calories. Prime Energy is ...

FOX NASCAR commentator Clint Bowyer acknowledged Kyle Larson's newest Prime bottle in a recent social media post.