A new report says Amazon has quietly doubled the amount of ads played on its Prime Video streaming service. Amazon has yet to confirm the news publicly.

If it feels like you've been seeing more ads on Prime Video lately, that's because the ad load has doubled since last year.

The Prime Video UI homepage prominently features tabs for Store, Channels, and Rent or Buy, making it feel less like a curated streaming platform and more like an Amazon shopping page. In that sense, ...

Amazon’s streaming service, Prime Video, has quietly doubled the amount of advertising shown during its content, according to an exclusive report from Adweek.

Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that ...

Amazon introduced ads on Prime Video earlier this year to boost advertising ... This change, introduced earlier in the year, is part of a broader strategy to boost Amazon’s advertising revenue.

Amazon’s rollout of ads in Prime Video is part of a larger trend that has seen two of advertising’s fastest-growing channels, retail media and connected TV, begin to converge. However, building a ...

Executives emphasized a focus on full-funnel advertising, including upper-funnel tactics that can build brand awareness. A key part of that strategy is Amazon Prime Video, which is entering its ...

Morgan Stanley estimates that Prime Video ads could generate $3.3 billion in ... ensuring a steady stream of appealing projects. This strategy aims to make Prime Video a one-stop entertainment ...

The strong buy-in from advertisers follows a move last January by Prime Video to ... Amazon has made video advertising a pillar of its broader corporate strategy, pursuing major sports rights ...

“The ad-supported tier allows Amazon to maintain ... For now, the success of the new Prime Video strategy will hinge not just on pricing, but on execution. “It’s a win-win—if they get ...

After introducing the limited ads strategy in the US ... "Starting June 17th, 2025, Prime Video movies and TV shows will include limited advertisements. This will allow us to continue investing ...