A study showed lift metrics produced the most surprising numbers. Ads viewed in the app for more than 2.5 seconds had a 1 in ...

Starting this month, CPG advertisers in the United States will be able to reach millions of high-intent grocery and retail ...

It does not guarantee Ad Meter gold, but each year during the Big Game, the comedic commercials are always a hit. It was no different during Super Bowl 59. Several comedy ads during the game ...