Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

Frontier Airlines took a swipe at Southwest Airlines’ plan to start charging for seat assignments and checked luggage by ...

Few people appreciate the distinction, which is why they make so many mistakes in their content promotion plan. This is not to say that promotion is not a part of your content marketing strategy.

It’s hard to stand out when so many others create content in the same space. A good content marketing plan guides your ...

No marketer likes to waste time or money. Yet the typical marketing plan has become so complex, creating and preserving efficiency can often seem impossible. Consider the near endless ad-tech ...

US Mobile has had more than a few controversies since it announced its Dark Star upgrade and End Game promotion and they aren ...

Officials from six Chinese government departments including National Development and Reform Commission (NDRC), Ministry of ...

Create Buyer’s Persona For developing an effective and perfect content marketing plan, businesses should understand and figure out their actual target audience. A clear definition of a public is ...