Allow us to explain it. What it is: If you were a youth in the 1970s, ’90s, or even early, early aughts, then I don’t have to tell you what a puka shell necklace is — but I will anyway!

W hen it comes to summer jewelry trends, shell necklaces aren’t exactly a novel concept. But now, more than ever, they feel ...

Whilst the summer is coming to an end soon, one throwback jewelry trend that appears to be sticking with us into the fall is the shell necklace. Originally worn by surfer dudes as early as the ...

Well, against all odds, on Monday, April 21st, the puka shell trend was officially revived in New York City by Antoni Porowski. The food guru made the audacious fashion play while arriving to a ...

Yes, puka shells are back.Whether you’re packing for a summer getaway or just heading to the closest pool or beach, upgrading your summer jewelry is the perfect opportunity to have fun and ...

While we encourage indulging in a chic choker necklace as a nod to the ’90s, let’s leave the puka necklaces as a piece of the past. Instead, wear your shells on a sexy swimsuit.

Shell jewelry, which gained popularity in the '90s, is back and better than ever. See how it's styled on the runways and on celebrities, then shop the look.

For jewelry designer Irene Neuwirth, who grew up near the ocean in Southern California, that beach influence never waned. “I was really into puka shells in college,” she says.

Crank up the boy band videos, pump up the keg party, and call all your mall rat pals, because cheesy ’90s puka shell necklaces are back! Originating on the Hawaiian islands, the white shell ...