One of the most paralyzing lies in modern entrepreneurship is the belief that you need to find your purpose before you build ...

We foster an environment that encourages employees to feel personally invested in our purpose,” said Tammi Wortham, senior vice president of Human Resources at Sun Life U.S. “Our dedication to purpose ...

They make the economy more human. Because businesses should serve people, not just profit from them. When we support purpose-driven businesses, we’re not just supporting a brand but a movement ...

Many B2C companies, such as Pepsi and even Nike, have "purpose-driven" rhetoric that is viewed as mostly marketing by some people. Major B2B companies, on the other hand, seem to be focused more on ...

Purpose-driven stories clarify a company's mission ... Their advertising doesn’t just showcase products—it celebrates what people create using them. Apple positions the customer as the ...

However, decision-makers are still people, and they are motivated by emotions and values. In fact, 44% of consumers are purpose-driven, whereas 37% are value-driven. When you align your purpose with ...

When it comes to web design, trends come and go—parallax scrolling, animated cursors, bold gradients—but one principle is ...

A purpose-driven business creates a nurturing environment ... Whole Foods Market's mission of "Whole Foods, Whole People, ...

I had the pleasure of speaking with host Jay Frost on the Frontlines of Social Good podcast last week. We talked about a ...

The bottom line result is that purpose-driven, people-centric, values-driven companies outperform. Not just because they do better sustainably over time, but because they avoid the risk. They avoid ...