On Monday, Kaulig Racing and Grizzly Nicotine Pouches announced an expansion of their 2025 partnership as the company will add four more races to the primary sponsorship schedule with the race team.

NASCAR's 23XI Racing team has announced a new partnership with financial services platform Robinhood. Bubba Wallace and 23XI development driver Corey Heim will sport Robinhood branding on their cars ...

Kentucky Downs' presence in North American racing has grown rapidly over the last decade, and soon, it could have a presence on national television as well. Funding approved during an April 1 ...

The competition offers world class athletes and racing, cutting edge technology ... the French team in SailGP before a broader sponsorship package was locked in to become the official hotel ...

Bobby Jackson, co-responsible for marketing at Tattersalls, added: "Tattersalls are delighted to partner with Baden-Baden racecourse with the sponsorship of the Group 2 Grosser Preis von Tattersalls ...

Nominations manager Eamon Moloney said: "Following a successful series last year, we are delighted to continue our sponsorship of these important races. "Darley remains committed to supporting ...

It outlines ways econometric modelling saved a global financial services company from a costly racing sponsorship that analysis showed wouldn’t deliver sufficient returns. Another case study ...

Lucas Oil will serve as a multi-race primary sponsorship partner for Kyle Busch, building on a relationship between Lucas Oil and Richard Childress Racing, and ECR Engines that was forged more ...

The Aggies are making a great move with these deals. Last season, Texas A&M got a bargain on the Stewart-Haas Racing sponsorship. With the organization closing its doors and downsizing from four ...

Sheffield-based farm equipment company Sukup Manufacturing will be the new title sponsor of the Iowa IndyCar ... ethanol in its 100 percent renewable racing fuel showcases the power and potential ...

SAKHIR, Bahrain (Reuters) -Italian pasta maker Barilla became an official partner of Formula One on Friday in a multi-year deal that also represented a rare example of a former driver returning as a ...