Shaquille O'Neal partnered with a popular department store chain to sell his affordable new basketball SHAQ shoes.

"I don’t know if you guys remember this, but Reebok had the NFL as well. So they knew my love for football as well, so they had all the NFL jerseys, all the Pro Bowl-looking jerseys that were ...

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Reebok and Amazon. She also started her "Unapologetically Angel" podcast this offseason and made several appearances at professional sporting events, captivating fans at NFL, NBA and college ...

From that moment on, fans knew their favorite player’s shoe brand just as well as they did his jersey number ... Dominique Wilkins? Reebok. Karl Malone? LA Gear. Charles Barkley?

In what is likely the biggest uniform announcement since the introduction of Color Rush a decade ago, the NFL will introduce ...

NFL teams have about 2 minutes to create custom jerseys once a player's name is announced at the draft. First, there are nameplates that are already created for every potential in-person first ...

The NFL and Nike announced its "Rivalries" jersey program on Friday, according to Jonathan Jones of CBS Sports, with AFC East ...