Deontological (duty-based) ethics are concerned with what people do, not with the consequences of their actions. Do the right thing. Do it because it's the right thing to do. Don't do wrong things.

Remind your child of the rule and expected behaviors. Praise him whenever you see him making an effort to do the right thing. Teach Your Child to Make Good Choices An important aspect of discipline is ...

and 'What would be the right thing to do?' 2' 03": 'Is it okay to do naughty things if you can’t get caught?' 2' 51": 'Does doing good things make you happy?' and 'What other reasons are there ...