Roblox has more daily active users than Steam, sitting pretty at 85 million (versus Steam's 69 million). It's the biggest ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s ...

Now we’re advertising to kids in games ... in what Meta sees as its own metaverse experience. Roblox, Minecraft, and Fortnite are really the templates for this, and players within these games ...

which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means marketers who want to reach the younger Gen Z audience that dominates the ...

Roblox (RBLX) shares rose in early trading on Tuesday after the video game platform announced a video advertising partnership ...

Roblox announced today that it has launched a new form of advertising: Rewarded Video Ads, which, when implemented, would allow users to watch ads in exchange for an in-game benefit. Brands will ...

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit. Google and ...

GameSpot may get a commission from retail offers. Roblox, the massive gaming platform that mostly caters to younger gamers, has announced the launch of "Rewarded Video" ads, an ad format that ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

“We are excited to launch several long requested upgrades to Roblox Ads Manager that place your growth at the center of your experience. We believe that advertising should act as a complementary ...

Get ready for the next stage of metaverse-aligned ads, with Google launching new ad space within Roblox as the first of its gaming in-world promotions. As you can see in this example, using Google’s ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...