The trial-and-error approach aims to crack the code for effective influencer marketing that will appeal to rural consumers.

AsiaOne Media Group successfully hosted a mega summit namely the 25th Edition of Asian Business & Social Forum 2025 and SIT20 ...

As many as 14 people, including 13 children, were admitted to a hospital after being bitten by stray dogs in separate ...

The report outlines a complex landscape. While inflation and economic uncertainty continue to weigh on household sentiment, ...

Soumini Sridhara Paul, Senior Vice President, Hungama Digital Media Entertainment Private Limited moderated the session with ...

India’s aesthetic medicine industry is booming with fresh trends, rising demand, and tech advances. See what’s pushing this ...

Mumbai: Fujifilm India, a wholly owned subsidiary of Fujifilm Holdings Corporation, Tokyo, has appointed The Mavericks India, a reputation management advisory, as its PR partner. Fujifilm India ...

Launched in 2015 to democratise access to finance, the Pradhan Mantri Mudra Yojana (PMMY) has emerged as a cornerstone of India’s entrepreneurial ... into semi-urban and rural areas, creating ...

PHD India, part of the Omnicom Media Group (OMG), has won the integrated media mandate for Atomberg, a smart home appliances company. The win follows a competitive multi-agency pitch, with PHD ...

PHD India has secured the integrated media mandate for smart home appliance provider Atomberg, taking over from Madison. The agency will offer media services and audience-first integrated solutions.

"Overall, FMCG volume trends continued to be subdued during the quarter," said Dabur India. AWL Agri Business said it "witnessed better growth in rural towns compared to urban markets, especially ...