Rural India is undergoing a significant transformation—becoming more digitally connected than ever, even as economic pressures dampen consumer spending. According to the Rural Barometer Report ...

Thousands of centuries-old buildings protect the region’s natural springs and serve as community wells and gathering places.

Rural residents, long disconnected from the ... India could blunt Trump's climate rollbacks Solar microgrids in India's northern Uttar Pradesh state did little to improve household incomes ...

New Delhi: For years, marketers have relied on the narrative of “aspirational Bharat" to fuel rural campaigns—one that framed India’s villages as digitally connected, upwardly mobile and ...

Uttar Pradesh, another northern state ... of information and response challenges remain a concern in India, particularly in rural areas. In the Barabanki district of Uttar Pradesh, police said ...

GroupM in collaboration with Kantar has unveiled the Rural Barometer Report 2025. The report highlights how India’s rural consumers are recalibrating their choices amidst economic strain ...

GroupM, WPP’s media investment group, in collaboration with Kantar unveiled the Rural Barometer Report 2025 – depicting the evolving mindset of rural India. The report highlights how India’s ...