In this case study by Sherwin-Williams, the 145 years old, largest US paint retailer, the tide of decling sales is turned by tapping into its source and reminding people about what they cared about ...

When it comes to shaping how your home feels, your chosen paint colors are one ... as bedrooms and bathrooms. One of Sherwin-Williams' most calming colors is Upward, a gentle blue-gray which ...