Karoline Leavitt has quickly developed a signature White House style. It includes lots of blazers, a pair of designer shoes, and a famous purse.

You might not know the name Aligne, but chances are you’ve already seen the brand’s viral waistcoat all over your Instagram ...

Costco’s $86 billion Kirkland Signature brand went against industry standards when it was launched in 1995. WSJ breaks down why the private label is now the retail behemoth’s secret weapon.

Searching for a new signature scent? Find something truly unique with these trend-setting indie men's fragrance brands. Although designer brands typically market a scent as a men’s fragrance or ...