New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above ...

New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above ...

From a growth perspective, Alphabet's search business is growing faster than Microsoft's. Check out the valuation analysis of ...

Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct ...

Scientific Games' Lori Szymanski knows her way around customer relationship management, having launched CRM programs for 11 ...

Nearly 72% of the 52 brands surveyed demonstrate a growing preference for long-term influencer partnerships, while 95% of these showed a clear inclination towards macro influencers (100,000 to 1 ...

Education and stationery brands go all in on back-to-school campaigns. Industry insiders weigh in on navigating shifting ...

The New Zealand-headquartered business helps small companies analyse their advertising spending. It will also ditch its ...

Wyndham launches "Where There's a Wyndham, There's a Way" campaign. Here's a Skift interview with the company's top ad exec.

A new Market Mix Modeling (MMM) analysis conducted by Snapchat in partnership with Omnicom Media Group (OMG) and Annalect ...

SUNSHINE COAST, QUEENSLAND, AUSTRALIA / ACCESS Newswire / June 6, 2025 / Digital Digest, Australia's leading online ...